Casita Overview:

  • Casita is a global student accommodation marketplace that helps international students find homes near university campuses around the world.

Business Challenges:

  • Low Referral Traffic
  • No Improvement in Domain Authority (DA) and Page Authority (PA)
  • Low Indexed Backlink Score
  • No Conversion of Traffic from the Partner’s Website
  • Poor Health of website (Page Speed, Mobile Friendly Site and Website Usability)
  • UI Flow is Harder to Navigate
  • Inadequate Typography
  • Non-uniform Elements and Web Pages
  • Poor Placement of Information

Website Testing

  • Unresponsive Site
  • Not User Friendly

Our Solutions:

Digital Marketing
  • SEO (Search Engine Optimization) Audit
  • Backlink Creation
  • UI/UX Designs
  • Website Testing

Benefits to Customer's Business:

SEO (Search Engine Optimization):

  • Referral traffic increased by 46.08% in 3 Months (from 3,709 users to 5,418 users)
  • Social media traffic improvement by backlinks counts increased by 1006.25% in 3 Months (from 16 users to 177 users)
  • Indexed backlink counts increased by 84.39% in 3 Months (from 35,174 backlinks to 64,860 backlinks)
  • Website users increased by 27.20% in 3 Months (from 225,816 users to users 287,242)
  • New users count increased by 26.43% in 3 Months (from 221,902 new users to 280,545 new users)
  • Session count increased by 30.01% in 3 Months (from 310,157 sessions to 403,228 sessions)
  • Page views count increased by 30.84% in 3 Months (from 3,501,568 views to 4,581,322 views)
  • Bounce rate count decreased by 2.24% in 3 Months (from 43.07% bounce rate to 42.11% bounce rate)

Note: Date range compared 19th April – 18th Jul VS 19th Jan – 18th April 2022.

  • Identify Technical SEO Errors
  • Identify Toxic Links
  • Improved Usability
  • Optimized content
  • Provided suggestions and recommendations that will help in the growth of business
  • Better user experience
  • Uniformity with a trustworthy look
  • Comprehensible insights
  • Brand loyalty
  • User control
  • Accessibility
Website Testing:
  • Detected 356 Total defects on the web pages
  • Detected 82 Desktop related bugs on the site
  • Detected 109 Android defects
  • Detected 105 iOS defects
  • Detected 60 broken links on web pages

Casita Review:

It was a pleasure working with the ClimbUp team to increase our SEO efforts. Their website and SEO health audits were very comprehensive which helped us gain rankings very quickly. The ideas that were shared during the weekly and fortnightly team calls were very insightful. The entire team is very responsive and patient while listening to our queries. We look forward to be work with them in the future.

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