ClimbUP

Safarihub Case Study

Safarihub Overview:

  • Safarihub is one of Africa’s leading online tour operator. Safarihub is a luxury & adventure travel company specialising in safaris across Africa.

Business Challenges:

  • High cost for the inquiries
  • Low count of inquiries
  • Low social media presence
  • Fewer website sessions
  • Less search engine presence
  • Not enough targeting keywords
  • No confidential storage for customer data (Safari Images & Videos)
  • Inquiry management
  • All processes were in MS excel sheets and were proceed manually. The process was tedious, difficult to manage and not user friendly.

Our Solutions:

Digital Marketing
  • SEO (Search Engine Optimisation)
  • Social Media (Facebook, Instagram, and Youtube)
  • Paid social media campaign (Followers increase, Brand awareness, and Lead generation campaigns)
  • Google tracking tools integration (Google Analytics and search console)

DAM (Digital Asset Management)
  • To create secure, fast, and cost-effective confidential storage for customer data (Safari Images & Videos), integrated on Amazon web services
  • Use of DAM URLs in the website architecture to reduce website loading speed

Agent System
  • To create a custom system to manage all global inquiries in a fast, secure, and cost-effective manner, integrated on Amazon web services

Benefits to Customer's Business:

SEO (Search Engine Optimisation):

  • Session count increased by 110.7% (From 765 sessions to 1607 sessions a month)
  • Website users increased by 81.23% (From 522 users to 946 users a month)
  • New users count increased by 80% (From 495 new users to 891 new users a month)
  • Website load speed reduced by 39.53% (From 9.31 secs to 5.63 secs a month)
  • Keywords count increase by 900% (From 100 SEO keywords to 1000 SEO keywords a month)

SMM (Social Media Marketing):

  • Instagram post impression increased by 490.4% (From 462 impressions to 2726 impressions a month)
  • Facebook post reach increased by 1135.43% (From 1064 reaches to 13,145 reaches a month)
  • Facebook Engagement ratio increased by 1161.05% (From 95 user engagement to 1198 user engagement a month)
  • Instagram Engagement ratio increased by 827.27% (From 33 user engagement to 306 user engagement a month)
  • YouTube channel gained 1500+ views (From 0 to 1500+ views) – Instagram follower count increased by 17.73% (From 5,949 followers to 7004 followers)

Paid Social Media Campaign:

  • Inquiries cost reduced to 95% (From £20 to £1 per inquiry)
  • Inquiries count per month increase by 200% (From 50 inquiries to 150 inquiries a month)

DAM (Digital Asset Management):

  • Safe, fast, and cost-effective confidential storage for customer data (Safari Images & Videos), integrated on Amazon web services.
  • Use of DAM URLs in the website architecture to reduce website loading speed.

Agent System:

  • Custom system to manage all global inquiries in a fast, secure, and cost-effective manner, integrated on Amazon web services.

Safarihub Review:

Dear Vivek/Anand/Arno,

I want to thank you and your team for your work on Safarihub. After listening to me describe what Safarihub does and what makes us different they came back to me with some initial questions, thoughts and recommendations and I was really impressed with the way they took on board our overall business issues.

Systems Plus Transformations were really keen to introduce me to the people who would be working on our project. I spent a week in India with the entire team, and we talked through every aspect of my business, from website maintenance, to issues with agents having poor internet access, and everything in between. The issues identified during project scoping with the team were a mix of problems I had previously identified, and a number that I didn’t know we had or that they were solvable. It was an invaluable experience. Since our partnership began, our social media presence has grown substantially and our position on google search rankings has increased after going from 100 keywords to 900 keywords in a year.

Additionally, the creation of a custom system to manage all our global enquiries has been a real success. I look forward to continuing our partnership with Systems Plus Transformations.

Regards,
Nav

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